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The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun. This edition has been updated to reflect new technology and marketing trends.
- Sales Rank: #94380 in eBooks
- Published on: 2014-09-15
- Released on: 2014-09-15
- Format: Kindle eBook
Review
"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich." —Gini Dietrich, CEO, Arment Dietrich, and author, Spin Sucks
About the Author
Andy Crestodina is a cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.
Most helpful customer reviews
7 of 7 people found the following review helpful.
The book that makes a complex topic easy to understand
By Stephen
I own a lot of books on this topic.
A few I've never read because they don't draw me in and their look and feel is lethargic and boring.
This book draws you in...but even more important, makes a complicated topic easy to understand.
Andy's book is a piece of art. It's designed beautifully. It's well written and full of substance.
When I recommend books on this topic this is my first choice.
I own the iPad version as well as the physical book. I prefer the physical book.
I would highly recommend this book if you want to understand content marketing.
6 of 6 people found the following review helpful.
The key inbound marketing tactics that you need to know
By Dinesh Ganesarajah (@dinogane)
In today's Internet world, it is simply not good enough to have a website. You need to understand how to attract a large, targeted audience to your website - an audience that will create buzz for your products and services. This is the promise of inbound marketing - of "content marketing".
Yet, many of us do not have the time and energy to wade through all the reports, articles and data published by HubSpot, SEOmoz and the numerous other content marketing experts out there. We simply need the most pertinent tactics that will help us be successful - so we can get on with our other jobs, or get to know enough about this area to hire the right person to do this job.
This book cuts through all the noise around content marketing - and gets straight to the key information we need. Every page in this book packs a punch. It is concise, neatly presented and hits home. It started out as a quick read - I finished it in a day - but quickly became a reference book I turned to over and over again, as I started working on implementing the techniques and strategies.
If I have one criticism of this book, it is that it misses an opportunity to go into further depth. Andy's writings on Orbit Media Studios's blog presents another level of material beyond what is in this book, and should be used as a companion to this book.
Often cited in the Chicago Tribune, and often found presenting at industry events, Andy Crestodina has been incredibly successful using the techniques in this book to build Chicago's top web design agency. It is astonishing that he is so incredibly transparent about how he has achieved this success, and proactively teaches it, through channels such as this book.
4 of 4 people found the following review helpful.
Better Marketing Through Chemistry!
By Stephen J. Susina
Andy Crestodina's Content Chemistry is an outstanding primer into how marketing content, web design, SEO, email and social combine to create effective marketing programs.
He is one of the emerging marketers that understands that marketing is becoming a technology-based and metric-driven profession, and this new book demonstrates how to apply the curiosity and precision of a scientist to the reader's own marketing efforts.
While many marketing authors and bloggers are focused on telling marketers what they should do. Crestodina is at his best when he demonstrates exactly why. For example, he doesn't just tell you that guest blogging is good--he shows by the numbers why it can generate 200% more impact. He doesn't just tell you that optimized registration pages help, he shows how his firm generated a 1441.67% increase in conversions.
And in this book, Crestodina goes beyond why --Content Chemistry also shows "how." His overview of how to write an article explains how the writer should use the concepts of researching keyphrases, choosing headlines and links, and its eventual promotion before, during and after the actual job of writing is performed.
If that's not enough, be sure to check out his "Content Period Table" and easy-to-understand explanation on Google+ Authorship.
I thoroughly enjoyed Content Chemistry and highly recommend it to any marketer looking to leverage content as part of their marketing mix.
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